Aussie Influencers Launch Influencer Agency

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Aussie Influencers Launch Influencer Agency

GoodFunnySmart today launches its unique influencer run agency offering industry-leading guarantees on audience location and reach.

The 4 year old Brisbane company has recruited some of Australia’s premiere digital communities and has plans to expand selectively where influencers can prove their local audience and engagement. Their ‘Collective’ will offer original sponsored content, social amplification and importantly a trusted voice to over 1 million Australian households.

The collective initially includes The Organised Housewife, SchoolMum, Paging Fun Mums, Big Family Little Income, BabyMac and Suburbly.

Founders David Drinkall and Samantha Jockel have worked as influencers for over 6 years and bring this first-hand experience to representing some of Australia’s most engaged communities. Their success with ALDI Mum, SchoolMum and Suburbly has given them unique insights into the rapidly growing sector.

“Having been influencers ourselves,” says David Drinkall, “we understand what works and how to deliver on the promises. There is still a lot of confusion and poor practice around influencer marketing, but thankfully brands are starting to ask the hard questions. Our clear pricing and guaranteed Australian reach and views will allow them to confidently value their spend in this area.”

“We are also able to support our influencers personally and work together to ensure that the process is smooth for agencies and effective for brands.“

GoodFunnySmart opens 1 December.


David Drinkall


M: 0402 355 442



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