SEO Surgery

 In Business, Marketing

Recently we have begun working with businesses who have seen radical changes in their organic search traffic to their websites. Mostly these businesses were paying SEO contractors to work on their rankings and the recent Google changes have dropped them from the front page to several pages lower.

This has a dramatic effect on free traffic and therefore business.

Our approach becomes one of trying to identify the strategies that Google is penalising and cutting them out … much like a surgeon removing something unwanted to improve the health of their patient.

We try to have links removed sometimes and check the diversity of the anchor text for any unnatural looking patterns. We check the number of referring domains and when all else fails, disavow links through the webmasters tool.

One business we recently did this for is hoping to see a reward for doing the right thing … they need people to see their stunning new website … landscaping brisbane should pickup in the next month or so.

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